A global thought leader in wellbeing, hospitality and destination development, she advises government and business leaders on strategy and partner curation, bringing ambitious visions to life through her company, The Code. A graduate of EHL Hospitality Business School, she was a manager at Ernst & Young’s Global Hospitality and Real Estate practice. She then developed the strategy for AMAALA and led wellness across the US$34 billion giga-project in Saudi Arabia. Among her global projects, she advised the Chairman of CORE on the creation of an ultra-luxury social wellness club for high-net-worth individuals. She is currently working with the owner of Burgundy’s Château de Pommard to develop an ultra-luxury Wellbeing resort with regeneration at its heart.