He spent 14 years with Accor, specialising in hotel development, asset management, and brand partnerships, where he gained deep insights into the global hospitality industry. In 2014, he founded his consultancy firm, providing strategic advisory services in business development, negotiation, and M&A activities for the hospitality, luxury, and lifestyle industries. His expertise in negotiation culminated in the publication of *The Master Key: Unlock Your Influence & Succeed in Negotiation* and the launch of his podcast, *CEO Insights*. Ludovic has seamlessly integrated culinary experiences into his negotiation tactics, using them to create memorable and impactful interactions.